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Hi. My name is Will Pay.

Actually my name is William Paybarah but I shorten it. When people ask me if I "Will Pay" for something, I kindly remind them that my middle name is "Not."

I'm a package designer and hand letterer with a BFA in Package Design from the Fashion Institute of Technology. Helping brands tell their story on shelf, offering a stage for products to shine, and adding value to customers is what I'm great at. 

However, I also love photography, (street and astrophotography), riding my unicycle around town, and performing in pun competitions. 

To get a feel who I am, take a look at my Instagram for hand lettering, or my flickr for photography. I also did a Q&A with Twenty Fourward.

Here are some videos of me drawing letters.