Hi, I'm Will Pay.
Equal parts brand designer, hand-lettering artist, and all around art-junkie.
Will Paybarah is a managing multidisciplinary designer with a deep focus on branding. packaging, and custom hand-lettering with six years industry experience. He works with a range of clients in food/beverage, alcohol, and CPG such as Captain Morgan, Crown Royal, Starbucks, and Target. He brings a unique ability to oversee the daily production tasks of projects to ensure successful execution while simultaneously championing large-scale branding concepts. Currently, I'm the Lead Package Designer at W&P Design, a small startup focused on bringing products to life in the food and drink-iverse. As a freelancer, he's painted large murals for private offices and in public spaces.