Dare To Love - Chalkboard Lettering with Efdot

Following our last chalkboard lettering piece, Eric Friedensohn and I collaborated again. Like we've done before, we went in not knowing what it is we would create. Because this was drawn the day before valentines we at least had a topic we wanted to cover.

Unlike our last chalkboard collaboration, Eric and I decided to do some quick sketches so that we knew exactly what it was we were getting into. This helped with style, layout, and composition. 

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Sketching and roughing out is really important because you are able to hammer out potential problems early on in the design process. It's not too often that I sketch on the wall but sketching out in real size helps a great deal.

We settled on the phrase "Dare To Love." The other ideas that were tossed around were phrases like, "Love to Fail" or "Dare to Fail." Failure is a necessary part of the design process. If you are not taking risks and failing, you aren't growing and learning. We ended up with Dare to Love because it hints at that concept while still giving off a positive message.

Eric put on the finishing touches. We wanted to go for something completely different from our last "Bring Your Funky Self" chalkboard piece. We simplified the color pallet, and applied a different type treatment. It was hard to wipe away our old work, but if we wanted to make it permanent, we wouldn't have done it in chalk. 

A Collaborative Effort

Recently, I got the chance to collaborate with Eric Friedensohn. We worked on creating two chalkboard pieces at MKG's offices. This was the first time that him and I really got to work together like this.

We went into the project having no idea what we would draw. No concepts, no color scheme, just an open mind.  

At the offices of MKG studio, they have their core values on the wall. One of those values is to "Bring your funky self." Both Eric and I felt that it would be a great phrase to illustrate on their chalkboard wall.  

This was the only sketch that we had going into the project. Eric and I and sketched out a layout and set our variables. When working on a style, its important to define the variables so that you know what you can manipulate. Weight, slant contrast, sharpness, and overall style were defined so that we knew what each other would be drawing.

Eric drew the word Funky, and I drew the word self. Both Eric and I hardly ever work in color so we pushed ourselves to do so. We chose contrasting colors that clashed because we felt that it would be funky.

This chalk board lettering collaboration was a blast. I can't wait to do many more.

Bareburger Chalkboard Menu

I had the opportunity to work with a great chain of restaurants known through ought New York City. Bareburger is an all organic restaurant known for its wild burgers and great style. Their new location in the Financial District of Manhattan needed a chalkboard menu on their wall. These are the 3 boards featuring their signature burgers, sandwiches, salads and desserts.