Package Design for Kikkerland
branding, package design, illustration
As the Kikkerland package designer, I was responsible for every aspect of the package design process including: concept development, die line creation, graphic design, product photography, production design, and sampling from factory.
Art Direction: Christina Gomez
Kikkerland puts out a high volume of product, and needs a large amount of packaging delivered in a short amount of time. The unique products often rely on packaging to tell the story of each item while still keeping a consistent look and feel across a wide variety of form factors.
Kikkerland has a line of durable drinkware products in craft packaging. None of the packages have adhesives. Each package has a unique opening experience, making them great giftable items. Often at times a picture can tell the story of a product better than any amount of copy can. I illustrated the drinkware on each package, making the line have a holistic look and feel. As a result, this line of product has been one of Kikkerland's most successful products to date.
Some products present very unique challenges. The Toasty Tongs was a product that needed to stand on a shelf, be peggable, show the locking mechanism, and allow the product to be held by the customer without being taken out of the package. The solution was this unique triangular shaped package with a twist-tie to secure the Toasty Tong in place. The ask at first seemed almost impossible, and that's where great design happens.