Absinthe is a spirit known for its intoxicating effects. Potion Absinthe's branding invokes having your world turn upside down.
Potion Absinthe turns your world upside down, literally. The bottle includes a drinking glass. The logo needed to work upside down while on the bottle, and rightside up when the glass in use. An ambigram was created for the logotype so the brand name can be read regardless of orientation.