Will Pay is a package designer & hand lettering artist.


Will Pay

Equal parts brand designer, hand-lettering artist, and all around art-junkie. 



Design Skills: Branding, Packaging, Video Editing, Hand Lettering, Murals, Typography 3D Rendering, Presentations, Pitch Decks, Editorial and Book Design, UI Web design

Software Skills: Photoshop, Illustrator, InDesign, XD, Premiere Pro, After Effects, Fusion, Auto Desk, Key Shot

Circus Skills: Proficient in unicycling and juggling. Novice fire breather.


Fashion Institute of Technology, SUNY
BFA - Package Design
May 2012
AAS - Communication Design
May 2009

W&P Design / Assembly Brands
Senior Package Designer
August 2016 - Present
• Lead designer directing an in-house creative team to design and create assets for Marketing, Web, & Sales teams
• Manage working relationships between creatives, and external teams
• Design client-facing pitch-decks, sales materials, prototypes, and renderings Branding and packaging for alcohol, spirits, CPG, and food & beverage brands
• Lead the company wide rebrand, developed new assets and standards for all creatives
• Private label design for national brands such as Target, Starbucks and others

2012 - Present
• Outdoor and indoor large scale hand-lettered murals for clients such as Pret A Manger, Bareburger, Citizen App, and Contently
• Custom hand-painted bike messenger bags for Chrome Industries
• Hand-drawn chalkboard menus for restaurants and weddings
• Created a Skillshare class on designing monograms
• Time Out New York magazine cover illustration and lettering

REI Co-op 
Package Designer
March 2015 - August 2016
• Create pitch-decks, renderings, and packaging for REI Co-ops private label products
• Maintained a packaging library of over 2,000 skus
• Lead a interdepartmental sustainability initiative to reduce waste, and environmental impact through innovative design solutions in packaging and in-store experiences

Kikkerland Design 
Package Designer
April 2014 - March 2015
• Package design for the worlds leading gift brand
• Created graphics and illustration for web, mobile, and packaging • Designed products, managed sampling, and quality control for packaging