The Ultimate Reusable Straw Campaign for GIR

art direction, branding, packaging design, photo & video

GIR launched The Ultimate Reusable Straw to help save the planet. With plastic straws needing a replacement, we launched The Ultimate Reusable Straw made from medical grade silicone. Metal straws hurt, glass straws stab, and paper straws dampen. Silicone straws are soft, bendable, machine-washable, and won’t hurt your teeth.

The Kickstarter campaign was extremely successful. It reached it’s goal of raising $10,000 within 2 hours. By the end of the campaign, the kickstarter raised +$110,000. Check out the campaign out here.