Lettering Artist & Creative Director

Sweet Dreams

Sweet Dreams - Package Design

Package Design, Lettering, Digital Rendering

What if your dessert could help you sleep better? Sweet Dreams Ice Cream does just that.

Chocolate Mint Leaf

Buttery Vanilla Sky

Chocolate Fudge

Pints Packaging

Quarts Packaging

Sweet Dreams is an ice cream meant to help you go to sleep. The logotype has a lovely hidden message while at the same time communicating its relaxation benefits. The food photography is a visual pun: a setting sun communicating the end of the day, a rising moon giving the feeling on night time, and the distant planet of your sweet dreams.