UX Designer & Mural Artist

About

👋 Hi, I’m Will

I create meaningful, delightful, and intuitive experiences for people. With over 10 years of design experience, I take a user-centered approach to design products people love. When I’m not working, I’m either camping or riding my unicycle.

If you’d like to connect, you can reach me at
Hello.WillPay@gmail.com

View Resume PDF
 

Work History

Brigit - Sr. Product Designer
March 2025 - Present
At Brigit, I help people build financial stability through our Credit Builder product, which improves users’ credit scores without exposing them to risk. I also design experiences that connect users with partner offers that strengthen their financial wellbeing. I lead user research, design, and cross-functional collaboration to ensure these placements feel valuable, trustworthy, and aligned with user goals. Since joining, Marketplace revenue has grown, reaching $2M in monthly revenue in October, a major milestone for the team.

Chase - The Infatuation - Sr. Product Designer
Oct 2023 - March 2025
At The Infatuation, I led design initiatives that reimagined how people discover their new favorite restaurants. Through user interviews and close collaboration with engineers, data scientists, and editors, I turned insights into faster, more intuitive experiences. I ran workshops and pitched proposals to leadership for key initiatives, including the full redesign of reviews and guides — rolled out across desktop, mobile web, and app, improving usability, SEO, and driving a 15–20% traffic increase.

Betterment - Sr. Product Designer
May 2022 - October 2023
At Betterment, I designed and launched the company’s new 529 education savings product, helping parents invest in their children’s future. As a B2B2C product, it required navigating state regulations and balancing user needs with compliance and partner requirements. I led research with parents and partnered with product, engineering, legal, and marketing to shape a streamlined onboarding experience that made a complex product feel easy to use. The launch was well received by parents, Betterment users, and CEO Sarah Levy, and is now being scaled as Betterment B2B’s flagship employee benefit, alongside 401(k)s.

Seek App - Freelance Product Designer
Jan 2022 - May 2022
At Seek, I redesigned the search and discovery experience, helping more users find what they were looking for and increasing monthly active usage. I led user research and testing to uncover key insights that shaped the product direction and informed new features. Working closely with product managers, developers, and researchers, I helped ensure designs were both intuitive and feasible — resulting in a smoother, more engaging experience across the platform.

GIR.co - UX Designer & Creative Director
Feb 2019 - May 2021
At GIR, I led the company’s creative and digital transformation as its focus shifted from retail to direct-to-consumer. I rebranded the company’s identity, photography, and packaging across hundreds of SKUs, and designed a new e-commerce experience that reflected GIR’s playful, functional approach to kitchenware. Managing a small team of designers and freelancers, I directed initiatives from web design to product storytelling, ensuring a cohesive brand that supported a transition to online sales and its acquisition.

W&P - Sr. Brand Designer
July 2016 - Sep 2018
At W&P, I led brand and product design during a period of rapid growth and transformation. I guided the company’s rebrand, evolving it from a boutique Brooklyn startup into a nationally recognized brand carried by retailers like Target and Williams-Sonoma. I redesigned the online shopping experience with a mobile-first approach that improved usability and drove higher conversion rates. I also led the launch of dozens of elevated product lines sold in museum shops and high-end boutiques, earning packaging awards from The Dieline and helping establish W&P’s reputation for thoughtful, modern craftsmanship.

Skills

Skills: UX & Product Design, Interaction Design, User Research, Prototyping, Design Strategy, Information Architecture, Cross-Functional Collaboration

Methods: Design Systems, Usability Testing, A/B Testing, Journey Mapping, Rapid Iteration, Accessibility, Content Design, Data-Informed Design, Human-Centered Design

Tools: Figma, FigJam, Adobe Creative Suite (Photoshop, Illustrator, Firefly), Confluence, Asana


Fashion Institute of Technology,
State University of New York

BFA - Package Design
AAS - Communication Design