Rebranding W&P to Scale
Josh Williams and Eric Prum cofounded W&P Design in 2012 with the launch of their first product—the Mason Shaker. Since then, they’ve been dreaming up, designing and manufacturing fresh ways to (literally and figuratively) shake up your everyday encounters with food and drink. Seven years later they’ve launched 6 sub brands, developed over 250 products for the kitchen, bar, bookshelf and beyond, and shifted from selling to small boutique stores to partnering with large national retailers. Their logo, website, and brand needed to reflect the new face of a fast growing company.
W E B S I T E
Projects
Seek is an app that allows users to discover recommendations on where to eat, drink, and hang, written by curators with similar taste. However, Seek learned that users were having difficulty navigating the app, trouble using search and filter, and not being able to find useful information in their recs. The goal of this redesign was to learn what the barriers to discovery were, and help users discover relevant recs.
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You can contact me using the form here, or email me directly at:
Hello.WillPay@gmail.com