March of 2020 changed the world for everyone. While in quarantine, people began cooking at home more than they ever had before. Baking became an outlet for peoples new stress and anxieties. With the increased activity in home cooking, people were upgrading all of their kitchenware en mass.

I was responsible for updating the visual design and web experience for W&P’s online store. The company was in the middle of repositioning themselves from a niche boutique vendor of cocktail kids, to a national house-hold brand worthy of being on the shelves of Sur La Table and William Sonoma.

These murals were created for the New York based brand marketing company, Contently. Since completing the projects, the pieces have become a focal point of the company's brand identity and used on products, shirts, and campaigns.

Seek is an app that allows users to discover recommendations on where to eat, drink, and hang, written by curators with similar taste. However, Seek learned that users were having difficulty navigating the app, trouble using search and filter, and not being able to find useful information in their recs. The goal of this redesign was to learn what the barriers to discovery were, and help users discover relevant recs.